Appealing Training for Workers Who Don’t Want It.
I led the creative strategy behind MindForge's 30+ published courses, earning an average user rating of 4 out of 5.
User Experience · Creative Leadership · Performance Optimization
Overview
Construction workers don't like safety training and they won’t hesitate to tell you that. In order to appeal to this challenging demographic, we needed to create material that was both engaging and functional on aging mobile devices.
01
Championed simplicity over stand-out design
It was imperative that interactive experiences be as easy and straightforward as possible. When an audience is pre-resistant to training, the last thing they need is further frustration from learning controls. I pushed for simple functionality throughout the design process, advocating for restraint over interesting-but-complex mechanics.
02
Optimized for low-end mobile devices
I overhauled the 3D art style that increased app performance by 45% and reduced download times by 50%. Interactions with our courses became faster and less frustrating on older, aging phones (which much of our audience had). Not only did speed increase, but the visuals became brighter, easier to see, and overall more visually cohesive.
03
Scaled yearly course output by 200%
I led a production increase from 2 published titles per year to 6–8 by stepping into a leadership vacuum when a project manager exited — heading up team meetings, managing project tracking, and unblocking the creative pipeline.
Results
Our construction audience scored our courses an average of 4 out of 5 across 30+ published titles. To this day, the course library regularly sell and are frequently selected for bundles on OpenSesame — a platform that only promotes content that’s proven effective. Workers told us our training was some of the most engaging they'd ever experienced.
His ability to manage projects effectively, maintain a clear vision, and empower his team to succeed has been truly invaluable.
“
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Nick Dorgan
Developer - Vectrona
(former Developer at MindForge)
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- currently open to full-time roles -
Looking for a creative leader who can find the human story?
Creative Director, Brand Storyteller, or Content Strategy for B2B companies looking to make their product easier to grasp.